Is this sort of vibrant gathering place incompatible with market dynamics? Hardly.
In a world that depends on our reducing consumption, why are we not reimagining our gathering spaces as marketplaces for ideas?
A creative economy is not just games and tech, fundamentally, a creative economy is an economy that works FOR people, not the other way around.
What did we hear at our vox pop?
We heard that students from ARU want opportunities to stay in Cambridge and be employed in more creative industries. We heard that people want to buy services and products from local, independent businesses to support a cycle of creative abundance for all. They want more of their pounds and pence to stay in their community. We heard over and over and over again that folks want something like Seven Dials or the old Kensington Gardens at the heart of The Kite.
We also heard a lot about the Sharing Economy. Thing is, it was clear this was not just about consuming less stuff. This was about creativity. People wanted access to tools that help them bring ideas to life.
People, poetically, also spoke about charity shops as an opportunity to feel connected to other stories and other people. A hat, a jumper, those jeans had another life, another owner – and now, they were offered up for someone else to refresh themselves and their identity. Quite literally, swapping was an opportunity to walk a mile in someone else’s shoes.
Surely, there’s the nub of an idea here for how a creative scene can foster an entirely different approach to a creative economy that makes an inclusive marketplace of ideas and opportunity for redeveloping our economic model. A creative, creative economy.
That is one of the core purposes of Together Culture. We’re here to gather artists, creative entrepreneurs and the community together in facilitated and thoroughly organic ways. Our annual incubator exists to create and then fund the pilot projects that seed Cambridge’s marketplace of ideas.